Friday, June 28, 2013

I Have Been and Always Shall Be Your Life Partner: Fandom Engagement Rings



All over the world, pop culture fans are finding new and exciting ways to bring their passions into conventional life. Mugs, t-shirts and pins have always been dominated by fans as a primary means of expression, but they’re taking it to the next level. 



The fine jewelry market has begun to cater to this long ignored demographic after a recent surge in affordable custom design jewelry led to the production of many sciencefiction and fantasy themed engagement rings.  This new trend has professional jewelers bringing their expertise in the craft to complex designs from fandom culture. Matching Starfleet engagement rings are just one example of how couples are sharing their love of pop culture with one another. Besides just ordering them through custom design, some small businesses sustain an income based on the mass production of fandom jewelry.

The Legend of Zelda triforce, which incorporates three triangles as focal point for a more complicated whole including highly stylized wings and claws, is among the most popular fandom jewelry designs. These engagement rings are also coded as “geek rings” or “nerd jewelry”, targeting their demographic specifically. I have to admit, I would have a tough time saying no to a partner whose marriage proposal included the One Ring in all of Middle Earth.